Two silver spoons holding a purple cauliflower with green stalks, a snail shell, and a dark mushroom on a red background, balanced on a central metallic stand.

Creative Direction

My intention is to develop intentional branding systems that express the core identity and vision of your brand across every platform.


With over five years of experience in luxury e-commerce and photography, I collaborate with both emerging and established brands — combining strategy, design, and storytelling to create visual identities that move fluidly between digital spaces, grounded in clarity and guided by emotion.

Creative direction spans the full spectrum of brand imagery: from moodboards and color palettes to typography and digital assets, forming a visual language that feels both authentic and precise.

  • Cohesive integration

    Visual identity and digital presence designed for seamless brand expression.

  • Instagram profile page of Eatingtools with profile picture of two knives, follower count, and highlighted stories. The displayed post features a man holding two knives against a wall with knives hanging in the background, a close-up of colorful knives on a black surface, and a photo of a man chopping onions with a large knife.

    Designing cohesive visual and strategic direction across every marketing platform.